Sector Strength: Utilities, REITs, Consumer Staples, and More

Consumer staples are another consistent dividend payer. Demand typically stays constant during economic cycles, which means they can pay out their investors pretty consistently. Consumer staples are usually food, personal care, and household goods - everyday necessities that people don’t stop buying when money is tight.

Coca-Cola is a dividend king, while PepsiCo is only an aristocrat. They see such consistent success because of how widespread they are, meaning consumers often have a relationship to their products.

Source: Market XLS